Winston Tops Ultra-Luxury Consumer Survey

For the ultra-wealthy, Harry Winston is the most prestigious jeweler. That’s the conclusion of the Luxury Brand Status Index (LBSI) ultra-luxury jewelry survey from the New York City-based Luxury Institute.

The Luxury Institute surveyed a representative sample of more than 400 households with a minimum of $200,000 gross annual household income and minimum household net worth of $5 million (including home equity.) Brands rated were selected with the assistance of industry experts.

Harry Winston, America’s premier fine jeweler, achieved strong first place for

- superior quality,

- uniqueness and exclusivity,

- social status,

- customer experience.

Of the four component measures of the survey, Harry Winston’s margin over other jewelry brands is highest for the dimension of the jeweler’s ability to make its customers feel special across the entire experience.

The Twenty-three brands rated, include: Asprey, Bailey, Banks and Biddle, Blue Nile, Boucheron, Buccellati, Bulgari, Carrera & Carrera, Cartier, Chanel, Chopard, David Yurman, DeBeers, Dior, Graff, Gucci, H Stern, Harry Winston, Jacob & Co., Mikimoto, Piaget, Tiffany, Van Cleef and Arpel, and Zales (included for comparative purposes).

In the survey Tiffany & Co., and the Cartier brand tied for the second place; Mikimoto was the third.

The proprietary Luxury Brand Status Index (LBSI) is the only measure of the value and equity of leading luxury brands to wealthy Americans, based on statistically meaningful objective and independent data collected from wealthy consumers themselves.

The Luxury Institute is the independent research institution that focuses solely on the top 10 percent of America’s wealthy. The Institute provides a portfolio of proprietary publications and research to educate high net-worth individuals and companies that cater to them on trends, consumer rankings and ratings of luxury brands, and best practices. Publications include the monthly Wealth Report, the Luxury Brand Status Index surveys, the Luxury Best Practices surveys and the Luxury Consumer Experience Index surveys.

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