Mobile TV&Video Market Will Reach $13B by 2011

eMarketer has conducted a new study. It was called ‘Mobile TV and Video: Big Dreams for the Smallest Screen‘ and dedicated to mobile TV and Video. The company has come to unbelievable results: the global mobile TV&Video market will reach $12.7 B in 2011. Nevertheless the current state of the service and its quality might become a great hindrance in reaching these heights.

MobiTV has recently stated to have 2 million subscribers. Quite a number for a developing area, that’s why I was surprised to have learned that only 3% of US mobile phone users avail these services.

The main participants of mobile TV&Video market are 3G and smartphones (the both are the necessary attributes for mobile TV&Video). So the larger 3G penetration is, the faster the market grows. eMarketer predicts that by 2011 there will be 120 000 000 premium 3G subscribers who use mobile video and streams. Another predictions that was made by the company is that by 2011 there will be 80 million mobile TV subscribers worldwide.

Discover more about Mobio Launches Mobile Lifestyle Applications

mobile web, mobile Internet, mobile adds, MobiTV, eMarketer

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