The Secret of Mobile Advertising through Games

Cellcom, the largest mobile operator in Israel, has launched the new game-based advertising campaign. The titles of the game and some other game parts are free to subscribers. The company has claimed that a couple of big names as Nokia, McDonalds, Diadora, Adidas and Samsung are already in.

The press release says:

“Ads appear as product placement in the game and within different areas of a games environment. The digital coupons and product placement methods used in the trial have proven themselves with high conversion rates among clients.”

Still there is a question: will this be a one-time action or a steady viable project. Let’s see, now the answer is just a matter of time.

Read about The Secret of Mobile Advertising

mobile web, mobile Internet, mobile adds, mobile advertising, Cellcom, Games, Nokia, McDonalds, Diadora, Adidas, Samsung

Technorati Tags: mobile web, mobile Internet, mobile adds, mobile advertising, Cellcom, Games, Nokia, McDonalds, Diadora, Adidas, Samsung

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