Mobile Advertising Partnership: Smaato Inc. + Third Media Screen

The provider for in-application mobile advertising Smaato Inc. announced partnership with Third Media Screen, the provider of mobile advertising software and services.

Though this collaboration the companies plan to increase their reach to smartphones and settle down in the area of mobile advertising. Through the Third Screen Media Network the company will deliver advertising for SOMA (Smaato’s Open Mobile Advertising Platform).

Jeff Janer, CMO, Third Screen Media, says:

“We are thrilled to add the SOMA platform to our publisher portfolio. This added reach to predominantly smartphone users will help our agency clients and brands target a very attractive consumer demographic via the mobile channel.”

Ragnar Kruse, co-founder and CEO Smaato Inc, adds:

“Third Screen Media will be a great partner for us to market the Smaato network of ad-enabled applications by our SOMA platform. As the recognized leader for mobile advertising for quality content our mobile developers will take advantage from Third Screen Media’s well established sales channels in the USA. This partnership accelerates our in-application mobile advertising offering.”

The first applications supported by SOMA that will be available for Palm OS and Windows Mobile devices are iambic TopStory, SplashNews and Red Herring Mobile.

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[tag] mobile web, mobile Internet, mobile adds, mobile advertisement
, Smaato, Third Media Screen[/tag]

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