The Secret of Contextual Advertising

Light definition of Contextual Advertising:

Contextual are advertisements that are selected according to the content of the site that appear on cell phones when you look through a page.

Contextual advertising has proved to be very profitable and has significantly increased the advertising earnings. Why? As long as such ads are targeted at certain criteria and users they are more likely to get a click from that very particular user. This, in its turn, significantly increases the revenue of both the site owner and the advertiser.

It works like this:

The site creators use JavaScript within their web-page code in order to automate advertisement based on a set of rules. Then the ads relevant to the topic of the site are selected from the websites inventory of advertisers. In general it is like the possibility to display ads according to your interests, preferences and likes.

The Secret of Mobile Advertising through Games

mobile web, mobile Internet, mobile adds, mobile advertisement, Contextual Advertising

Technorati Tags: mobile web, mobile Internet, mobile adds, mobile advertisement, Contextual Advertising

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