Mobile TV Users Feel Ambivalent

In the U.S. only 13-15% of mobile TV users believe it is a long lasting model. The rest 75% stay skeptic about it.

In spite of these figures, still there is hope for the next generation of mobile TV services. The same study reveals that the majority of the respondents feel quite excited about mobile TV.

“When can I buy one?” or words like that seems to the most popular answer (between 60% and 85%) to the question about mobile TV enabled device. Still there are people who believe that video is nonsense on small devices.

Streaming TV on mobile seems attractive to 13% of respondents. At the same time the broadcast services which offer up to 4 times the resolution are interesting to 60%.

People ask where they can drivers for Mobile TV. It is obvious that the quality of the service matters. The driver will break into the chunks of boredom that pepper our work days. The users will subscribe video only in case its quality is high enough to watch it without getting a headache or eyestrain.

Unfortunately the study didn’t reveal the price range customers are ready to pay for using Mobile TV services.

Mobile Video: Popular but not Profitable

mobile web, mobile Internet, mobile adds, mobile advertisement, Mobile video, Mobile TV

Technorati Tags: mobile web, mobile Internet, mobile adds, mobile advertisement, Mobile video, Mobile TV

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