Working Methods of Mobile Advertising

Mobile advertising deliever high click-rates and conversion. Mike Biker, CEO of Enpocket, has the data to prove the fact. He claims that mobile click-through rates average 2-6%. But that is the average rates, some are much higher. For example one large import auto manufacturer’s program, currently running on the Sprint Mobile Media Network, gets about 8% range.

But why are the response rates so high? Because the advertisers eventually come to the understanding that molbile ads are a lot more that text or graphics: it is delievering users a call to action (through text and banners). Another reason for high response rates is “send to a friend” features and location-aware applications.

Baker gives a check-list for companies gearing up to engage in mobile advertising. The features that are likely to engage and involve users are:

• click to call
• click for a coupon
• click to subscribe
• click to locate
• click to win
• click to download

Another advice by Baker: as the message and the medium must match, mobile advertisement must be active (according to the active nature of mobile industry).

Why are Google, Yahoo and AOL Making These Mistakes?!

mobile web, mobile Internet, mobile adds, mobile advertisement, advertising methods

Technorati Tags: mobile web, mobile Internet, mobile adds, mobile advertisement, advertising methods

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