Research: Teens & Young Adults Want Targeted Mobile Services

Alcatel-Lucent has published the results of the study on the preferences of teens and young adults in mobile content. The results came from Alcatel-Lucent’s Worldwide Lab, which is made up of young users from 20 operators around the world.

The study reveals that both teens and young adults are already used to having marketing messages targeted at them online and when they shop in person, but they don’t get enough service on mobile.

The study has found out that mobile services must be more intuitive, easy, fun, and all the formats must be compatible with all the types of mobile devices. The respondents are used to even “unsubscribed, personalized advertising and awareness campaigns”, if they are relevant to the user’s interests. Everyone wants special offers sent to them.

Alcatel-Lucent offers “Alcatel-Lucent 5965 Mobile Content Platform” - a powerful software solution that enables mobile operators to offer the users services according to the interests of the latter:

• subscriber data collection and integrated marketing to let operators serve relevant content to users
• shopping mall features that allow operators to create a shopping experience that include on and off portal offerings
• subscriber data collection that tracks behavior on and off portal to allow for relevant advertising to teens who want to be marketed to

The press release

The Europeans Like Touch Screen Mobile Devices

mobile web, mobile Internet, mobile adds, mobile advertisement, mobile software, Alcatel, Lucent, targeted services

Technorati Tags: mobile web, mobile Internet, mobile adds, mobile advertisement, mobile software, Alcatel, Lucent, targeted services

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