Hyundai Promotes Elantra via Mobile Web

The Automotive company Hyundai has recently launched a ringtone download service in order to attract 18-24 year old people and promote its Elantra sedan. The site has been created in collaboration with mobile ad agency Enpocket, and it includes content from artists like the Ataris and Secondhand Serenade.

Moreover Hyundai is running a banner on Sprint’s Mobile Media Network. The whole campaign follows the blueprint that was invented to promote Elantra. Enpocket reports that the click-through rates of the campaign reached around 9% - and this is due to the emphasis on the mobile.

The mobile platform provided by Enpocket enables a great number of post-click as mechanics for those interested in Hyundai:

• Running mobile banner ads promoting Hyundai mobile properties
• Hosting a Hyundai Veracruz mobile Web site
• Managing free Hyundai Elantra-sponsored ringtones from emerging artists like the Ataris and Secondhand Serenade
• Offering MySpace users free ringtones on the Elantra MySpace Web page
• Running a Hyundai-sponsored text-to-vote campaign during the South by Southwest music and arts festival in Austin, Texas
• Delivering complete end-to-end reporting on campaign ROI

Mike Baker, Enpocket president and CEO, commented:

“We are pleased to be helping Hyundai reach new customers with an end-to-end mobile experience that includes a variety of interactive features powered by the Enpocket Platform. Enpocket is the industry leader in connecting brands with consumers via their mobile phones, and Hyundai is on the forefront in leveraging this burgeoning new channel.”

VOIP Service for Windows Mobile 5 and 6: Fring

mobile web, mobile Internet, mobile adds, mobile advertisement, mobile software, Enpocket, Hyundai Elantra

Technorati Tags: mobile web, mobile Internet, mobile adds, mobile advertisement, mobile software, Enpocket, Hyundai Elantra

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