It is NOT Yet the Right Time for Mobile TV

The representative of Texas Instruments, the company that created a chip for TV broadcasting on mobile devices in 2006, Yoram Solomon shared his view upon the development of TV broadcasting on mobile devices in the near future.

The company’s chip, called Hollywood, despite its low cost didn’t gain popularity with the cell phone manufacturers in the US. According to the company’s research the technology will win the market in the other parts of the world and only then come to the USA.

The basic reason for such a situation is the way of life the Americans lead which prevents them from watching TV on their mobile devices. It means the following: in the majority of countries people travel to work in public transport which gives plenty of time to watch TV, whereas the Americans prefer automobiles. From the standpoint of the new laws prohibiting to use mobile devices while driving, which are adopted all over the world, watch mobile TV is becoming problematic.

Another hindrance for the development of mobile TV is a slow development of the infrastructure and low users’ motivation. At the moment very few users are eager to pay for watching TV on the screens of their phones. This doesn’t have anything to do with the amount of money they pay, because, according to Telephia research, lots of people watch mobile video at home when other means of reproduction are available (PC, TV-set). It seems it is just not the right time for the technology.

The research conducted by Telephia studied the growth of mobile video market in 2006-2007 in the USA. The 3 basic elements studied are:

• Mobile Video Quarterly Revenues
• # of Subscribers
• Penetration (as proportion of all mobile subscribers)

The Revenues grew by 198% from 49% in 2006 to 146% in 2007. The number of subscribers reached 8.4 million and that is 155% more than in 2006 (3.3 million). The technology penetration is set at 3.6% which is twice as much as in 2006 (1.6%).

Greg Clayman, senior vice president, MTVN Mobile Media, the worlds leading provider of video on mobile devices, says:

“As the world’s leading provider of video on the handset, MTV Networks recognizes the vast opportunities at hand for the mobile industry, from the sheer number of handsets out there, to the limitless potential for innovation the technology provides. By cultivating an even deeper understanding of consumer behaviors and usage patterns, the industry will continue to build momentum and meet the growing demand for content on the handset.”

Mobile Viruses Threaten Smartphones

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Technorati Tags: mobile web, mobile Internet, mobile adds, mobile advertisement, mobile web site, mobile web 2.0, mobile web page, mobile internet service, mobile video, mobile TV, MTV

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