Research: Mobile Services Targeted at the Youth is the Key to Success

JupiterResearch, one of the leading companies in the area of the Internet research and its impact on the business, states that drawing youth consumers will be the key to success on the mobile services market.

According to the company’s latest report “European Mobile Youth Consumer Survey, 2007: Targeting Digital Natives and Keeping Them Loyal“, the usage of mobile services among people of 15 to 18 is around 47% whereas it is only 17% among 35 to 44 year olds.

According to the company’s research, around ¼ of 15-24 year old European mobile users can be called “mobile entertainment fans”, using more than 2 services (such as mobile TV, games, music etc.). Thus wining their attention is the major factor of wining the market. Moreover, they tend to be the heaviest communicators sending more than 10 sms per day. At the same time, being the heaviest mobile services users, 37% of the customers are not willing to pay for the services other than sms.

Thomas Husson, Senior Analyst at JupiterResearch, says:

“The growing importance of user-generated content, social networking, mobile music and free Internet content highlights the need to convince the younger generation to pay for services and to maintain their usage patterns on other services once they grow older. Revenue growth will increasingly depend on the acquisition of digital natives, the loyalty of 15-24 years old as they age and providers’ ability to initiate use among older demographics.”

David Schatsky, President of JupiterResearch, stated:

“Implementing a virtuous cycle between messaging and content could augment the current niche of mobile entertainment aficionados because they are also heavy communicators. To leverage the nature of a personal communications platform, stakeholders must mix content and messaging.”

About JupiterResearch

The company provides its users with analysis and advice on how to imply the Internet to help profit from business. JupiterResearch offers its users:

• Advice on crucial business decisions
• Selection, spending, staffing, and Web site effectiveness
• Online advertising, marketing and customer service in order to attract potential customers
• Guides technology vendors and service providers on market opportunity, positioning, product definition, and pricing.

The headquarters is located in NY with a number of offices in the US and Europe.

Mobile Industry Articles from Around the WEB - September 8-14, 2007

mobile web, mobile Internet, mobile adds, mobile advertisement, mobile software, mobile web 2.0, JupiterResearch

Technorati Tags: mobile web, mobile Internet, mobile adds, mobile advertisement, mobile software, mobile web 2.0, JupiterResearch

Related Posts...

• What Everybody Ought to Know About Smileys
• Mobile Games Market is Expected to Hit $9.6 billion by 2011
• Research: Teens & Young Adults Want Targeted Mobile Services