In the End Google Launches AdSense for Mobile

Anyone who uses the Internet is acquainted with such a type of advertisement as Google AdSense. Some users come across it as users, some as a web-site author trying to earn some money on advertising. From this time on such a possibility will be available for the owners of the sites made for mobile devices.  

Yesterday Google announced the release of the AdSense version for mobile-targeted web-sites. Thus the possibility to earn money on advertising has sufficiently increased taking a niche with great potential. For the time being the service is available only in 13 countries: England, France, Italy, Germany, Spain, Ireland, Russia, the Netherlands, Australia, India, China and Japan.

Alex Kenin, AdSense product marketing manager, stated:

“We’ve just launched AdSense for Mobile, which can help you expand your online content to new platforms. If you have a Web site optimized for mobile browsers, or are interested in creating one, you can start monetizing your mobile site by accessing a growing number of our mobile advertisers.”

The main Google’s competitor Yahoo! has also launched advertising network for mobile-optimized web-sites. Moreover, this network is much bigger than Google’s one, it included 19 countries in February and is rapidly growing.

The ABI Research analysts claim that mobile advertising will earn the total of around $3 billion by the end of the year, and by the end of 2011 it will make $19 billion. According to the British statistics there are around 3.3 billion mobile users all over the world, which makes mobile area one of the most appealing one for advertisers. So you see that it is true that the audience is present

The profit of Google from this kind of advertising will be influenced by the possibility to know to which target group the user looking through the ads belongs to. According to the choice of the group the company will control the traffic. The information about the users which is in possession of the mobile operators could help immensely, but it is confidential. Thus Google has to either make agreements with operators or find new ways of collecting data about users.

What Everybody Ought to Know About Smileys

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Technorati Tags: mobile web, mobile Internet, mobile adds, mobile advertisement, mobile software, mobile web 2.0, mobile web page, mobile wireless internet, advertising mobile, Google AdSense

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