The Secret of Mobile Advertising by Nokia

Enpocket will supply Nokia with its revolutionary platform in order to enlarge the latter’s mobile advertising network.

September 17, 2007 Nokia announced the final details of buying the company Enpocket. Enpocket is the global mobile advertising leader. It offers technology and service enabling planning, creating, realizing, valuing and optimizing mobile advertising campaign all over the world.

It is expected that the new purchase will allow Nokia to develop and enlarge it own mobile advertising network owing to the usage of Enpocket platform and close links of the company with advertisers, publishers and mobile operators. The deal will be completed by the end of 2007.

Tero Ojanperä, Nokia’s technology director, says:

“Nokia has already announced its intention to be a leading company in consumer Internet services and we believe that mobile advertising will be an important element in monetizing those services for our customers and partners. Enpocket’s mature leading edge platform and people expertise are a strong fit with Nokia existing capabilities in the mobile advertising market. This acquisition is a game changing move to bring the reach and depth of Nokia to organize the market across the world, and make it easier for an ecosystem to develop.”

The company Enpocket was founded in 2001. The headquarters is located in Boston, US and offices in New York, Los Angeles, Chicago, San Francisco, London, Singapore and Mumbai. An innovative system of advertising control and delivery is used in the company’s platform. The system offers a possibility of deep users’ analysis, marking target groups and efficiency evaluation. “Intelligent mobile marketing” is the principle of targeted advertising delivery invented and developed by Enpocket. The platform is able to deliver mobile advertising in various formats including via SMS, MMS, mobile Internet and video.

Mike Baker, Enpocket President and Chief Executive Officer, stated:

“Effective interactive advertising on the mobile device can create tremendous value for the mobile industry while bringing new Internet services to people around the world. Enpocket and Nokia are combining to provide the leadership needed to define, build and standardize globally the business of mobile advertising so that brands can easily and efficiently engage consumers on their personal devices.”

In the End Google Launches AdSense for Mobile

mobile web, mobile Internet, mobile adds, mobile advertisement, mobile software, mobile web 2.0, mobile web page, mobile wireless internet, advertising mobile, Nokia, Enpocket

Technorati Tags: mobile web, mobile Internet, mobile adds, mobile advertisement, mobile software, mobile web 2.0, mobile web page, mobile wireless internet, advertising mobile, Nokia, Enpocket

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