MySpace Goes Mobile. Fox Interactive Launces More Mobile Services

The site of the social service MySpace has announced the release of the mobile version of the site. The access to the new project is planned to be free, but the user will have to get used to ads on the site.

The company stressed the fact that as the Mobile Internet niche grows advertisers will be more interested in it, so the development of the technology will definitely bring profit.

Moreover, Fox Interactive is interested in targeted advertising, they plan to use the registration  data from cell phone carriers. This is likely to allow the company to send ads based the user’s location (using GPS data send by mobile devices).

Fox Interactive Media is planning to launch mobile versions of the sites FoxSports.com and AskMen, plus the game portal of the site IGN. There are also plans for the launch of the photo sharing service for mobile devices - Photobucket.

The launch of the mobile MySpace is to take place on Monday.

At the moment the company already offers premium, subscription-based versions of MySpace via AT&T Inc. and Helio wireless services. The version have some exclusive features including the possibility to upload photos taken with your phone straight to your profile.

The version planned to be launched on Monday will include practically all the features of MySpace for PC. The users will be able to send and receive messages and friend requests, comment on pictures, post bulletins, update blogs, and find and search for friends.

John Smelzer, senior vice president of mobile at Fox Interactive, said:

“Accessing the Internet from your mobile phone will soon be as common as text messaging and voice calling.”

A few days earlier the companies T-Mobile USA Inc., Danger Inc. and MySpace stated that as a result of the agreement, by the end of October all the owners of the mobile phones Sidekick iD and Sidekick 3 will be able to use MySpace service.

Jeff Hopper, T-Mobile USA marketing vice-president, stated:

“We collaborated with MySpace and Danger in order to create comfortable MySpace service which would be optimized for Sidekick devices.”

According to the press-release the major features of MySpace for Sidekick are the optimized user interface and real-time updates.

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Technorati Tags: mobile web, mobile Internet, mobile adds, mobile advertisement, mobile software, mobile web 2.0, mobile web page, mobile wireless internet, advertising mobile, MySpace, T-Mobile, Fox Interactive, Danger inc, Sidekick, FoxSports, AskMen

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