Make Purchases without Getting off your Couch: UO TXT

UO TXT Service

Among the ways of paying for the services and merchandise without having to lose touch with every day chores, SMS payments are growing in their popularity.

Purchases via text messages are already widely spread in Korea and Japan, and these countries are joined by the US. Using the service one can buy anything – from a can to a vehicle.

The editor-in-chief of the magazine “CosmoGIRL!” Suzan Schultz, stated that buying product via calls or the Internet are far less convenient than via text messages. During the summer her magazine was selling lots of goods with the help of the new service: from Sean John’s sun glasses to Samsung mobile phones.

Suzan Schultz commented:

“When you are reading a magazine, you’re not necessarily by your computer. But if you’re in the mall and there’s a long line at the Gap, you can text the code, and the item is delivered to your house. It’s scarily easy.”

This was exactly the reason for the launch of the service UO TXT in the US. And although the service has been working since June, only now it is gaining popularity and growing fast. A few of the hugest magazines like “Glamour,” “Lucky” and “Stuff” are already using the service for selling products. “Stuff” publisher commented on the new service: “You can shop without getting off your couch. It’s the least hassle.”

It is peculiar that the sellers don’t consider their audience to be limited to the youth only, as more and more grown-ups are interested in using text messages for making purchases. Children teach their parents, and the new phone models make the latter get new skills in text typing when sending e-mails and messages.

The tendency for the usage of mobile devices among the adults the following: Text messaging has grown seven times faster for adults ages 45 to 64 than for teens.

Mark Kaplan, founder and chief marketing officer at ShopText, says:

“Kids are teaching their parents. Plus, Blackberrys and Treos are training people with the habit of typing messages into their phone.”

The new service is supported by ShopText and PayPal.

Mobile Advertisement Development Prognosis by Kelsey Group

mobile web, mobile Internet, mobile adds, mobile advertisement, mobile software, mobile web 2.0, mobile web page, mobile wireless internet, advertising mobile, UO TXT, SMS, PayPal, ShopText

Technorati Tags: mobile web, mobile Internet, mobile adds, mobile advertisement, mobile software, mobile web 2.0, mobile web page, mobile wireless internet, advertising mobile, UO TXT, SMS, PayPal, ShopText

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