The site of the social service MySpace has announced the release of the mobile version of the site. The access to the new project is planned to be free, but the user will have to get used to ads on the site.

The company stressed the fact that as the Mobile Internet niche grows advertisers will be more interested in it, so the development of the technology will definitely bring profit.

Moreover, Fox Interactive is interested in targeted advertising, they plan to use the registration  data from cell phone carriers. This is likely to allow the company to send ads based the user’s location (using GPS data send by mobile devices).

Fox Interactive Media is planning to launch mobile versions of the sites FoxSports.com and AskMen, plus the game portal of the site IGN. There are also plans for the launch of the photo sharing service for mobile devices - Photobucket.

The launch of the mobile MySpace is to take place on Monday.

At the moment the company already offers premium, subscription-based versions of MySpace via AT&T Inc. and Helio wireless services. The version have some exclusive features including the possibility to upload photos taken with your phone straight to your profile.

The version planned to be launched on Monday will include practically all the features of MySpace for PC. The users will be able to send and receive messages and friend requests, comment on pictures, post bulletins, update blogs, and find and search for friends.

John Smelzer, senior vice president of mobile at Fox Interactive, said:

“Accessing the Internet from your mobile phone will soon be as common as text messaging and voice calling.”

A few days earlier the companies T-Mobile USA Inc., Danger Inc. and MySpace stated that as a result of the agreement, by the end of October all the owners of the mobile phones Sidekick iD and Sidekick 3 will be able to use MySpace service.

Jeff Hopper, T-Mobile USA marketing vice-president, stated:

“We collaborated with MySpace and Danger in order to create comfortable MySpace service which would be optimized for Sidekick devices.”

According to the press-release the major features of MySpace for Sidekick are the optimized user interface and real-time updates.

Top 3 Dangers Mobile Users Are Exposed to Every Day

mobile web, mobile Internet, mobile adds, mobile advertisement, mobile software, mobile web 2.0, mobile web page, mobile wireless internet, advertising mobile, MySpace, T-Mobile, Fox Interactive, Danger inc, Sidekick, FoxSports, AskMen

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The fear for cancer because of a mobile device has appeared earlier than the phone itself. Let’s indicate this mobile danger as #1.

Mobile Danger #2 is the possibility to drive in the median strip when you hands are engaged into sending SMS and the steering wheel is controlled with a left foot.

Today there appeared another kind of mobile danger. It turned out that the usage of mobile connection leads to the deceleration of brain activity.

Scholars from Australia, UK and the Netherlands have proved that the frequent usage of mobile devices leads to unbalanced behavior. 100 out of 300 participants of the experiment have proved to be inadequate in some sort of situations.

The results of the research have been published in International Journal of Neuroscience. A group of volunteers has been participating in the experiment for almost 2 years, but the scholars are planning more scaled project involving 17 000 volunteers. The published data say that the constant mobile users face significant deceleration of brain activity, with only the amendment that the brain activity stays within normal limits.

How the research has been conducted?

From the 300 volunteers 100 used mobile phones very often, another 100 didn’t posses mobile devices, the last 100 used mobile phones rarely. All the differences in the brain activity were thoroughly monitored with the help of encephalograms, analyzed. Moreover neuropsychological functions were compared: attention, memory, personal characteristics. The results show that, having got quite good results in many parameters, advanced mobile users were the last in such a parameter as sociability.

The scholars referred to other scientific research beginning from 1988, where the results of short-time mobile usage were observed. Some of the works prove that the usage of mobile phones, in contrary, increases the user’s productivity. This was caused by temporary rise of the brain’s temperature, which leads to the acceleration of metabolic processes.

Nonetheless, the results of that study prove to be unconvincing and insufficient today and need more proofs and explanations. Let’s wait for the results of the new, more complicated mass experiment.

Mobile Industry Articles from Around the WEB - September 15-22, 2007

mobile web, mobile Internet, mobile adds, mobile advertisement, mobile software, mobile web 2.0, mobile web page, mobile wireless internet, advertising mobile

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The review of the mobile Internet niche sites for September 15-22, 2007

Smart Mobs writes about New York City subway wireless coming

Mobile Crunch reveals Mobile Audience Composition from M:Metrics and Admob

Unwired View speaks about Sony Ericsson files for touchscreen keypad patent

Slash Phone informs:

• Deutsche Telekom boosts US mobile phone business
• NTT DoCoMo’s new service to show whereabouts of acquaintances
• G-mode, Nokia’s SNAP Mobile join forces to take multiplayer mobile games global

IntoMobile wonders Is that a FROG on your mobile web browser?

IntoMobile tests the limits of text emergency alert messaging

Advertising and Marketing Made Easy claims that Strikers picket IBM in Second Life

The Red Ferret Journal speaks about Billion BiPAC 7300GX - the mobile wireless router for the road warrior

mTrends informs about Taptu Mobile Search - beta invitations

Mobile Opportunity speculates on the war between Nokia and Apple

Connected Internet discusses:

• How To Get Your Money Back For Nokia N95’s Poor GPS Service
• Ovi: The Door To Nokia Internet Services

The Secret of Mobile Advertising by Nokia

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