Enpocket will supply Nokia with its revolutionary platform in order to enlarge the latter’s mobile advertising network.

September 17, 2007 Nokia announced the final details of buying the company Enpocket. Enpocket is the global mobile advertising leader. It offers technology and service enabling planning, creating, realizing, valuing and optimizing mobile advertising campaign all over the world.

It is expected that the new purchase will allow Nokia to develop and enlarge it own mobile advertising network owing to the usage of Enpocket platform and close links of the company with advertisers, publishers and mobile operators. The deal will be completed by the end of 2007.

Tero Ojanperä, Nokia’s technology director, says:

“Nokia has already announced its intention to be a leading company in consumer Internet services and we believe that mobile advertising will be an important element in monetizing those services for our customers and partners. Enpocket’s mature leading edge platform and people expertise are a strong fit with Nokia existing capabilities in the mobile advertising market. This acquisition is a game changing move to bring the reach and depth of Nokia to organize the market across the world, and make it easier for an ecosystem to develop.”

The company Enpocket was founded in 2001. The headquarters is located in Boston, US and offices in New York, Los Angeles, Chicago, San Francisco, London, Singapore and Mumbai. An innovative system of advertising control and delivery is used in the company’s platform. The system offers a possibility of deep users’ analysis, marking target groups and efficiency evaluation. “Intelligent mobile marketing” is the principle of targeted advertising delivery invented and developed by Enpocket. The platform is able to deliver mobile advertising in various formats including via SMS, MMS, mobile Internet and video.

Mike Baker, Enpocket President and Chief Executive Officer, stated:

“Effective interactive advertising on the mobile device can create tremendous value for the mobile industry while bringing new Internet services to people around the world. Enpocket and Nokia are combining to provide the leadership needed to define, build and standardize globally the business of mobile advertising so that brands can easily and efficiently engage consumers on their personal devices.”

In the End Google Launches AdSense for Mobile

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Anyone who uses the Internet is acquainted with such a type of advertisement as Google AdSense. Some users come across it as users, some as a web-site author trying to earn some money on advertising. From this time on such a possibility will be available for the owners of the sites made for mobile devices.  

Yesterday Google announced the release of the AdSense version for mobile-targeted web-sites. Thus the possibility to earn money on advertising has sufficiently increased taking a niche with great potential. For the time being the service is available only in 13 countries: England, France, Italy, Germany, Spain, Ireland, Russia, the Netherlands, Australia, India, China and Japan.

Alex Kenin, AdSense product marketing manager, stated:

“We’ve just launched AdSense for Mobile, which can help you expand your online content to new platforms. If you have a Web site optimized for mobile browsers, or are interested in creating one, you can start monetizing your mobile site by accessing a growing number of our mobile advertisers.”

The main Google’s competitor Yahoo! has also launched advertising network for mobile-optimized web-sites. Moreover, this network is much bigger than Google’s one, it included 19 countries in February and is rapidly growing.

The ABI Research analysts claim that mobile advertising will earn the total of around $3 billion by the end of the year, and by the end of 2011 it will make $19 billion. According to the British statistics there are around 3.3 billion mobile users all over the world, which makes mobile area one of the most appealing one for advertisers. So you see that it is true that the audience is present

The profit of Google from this kind of advertising will be influenced by the possibility to know to which target group the user looking through the ads belongs to. According to the choice of the group the company will control the traffic. The information about the users which is in possession of the mobile operators could help immensely, but it is confidential. Thus Google has to either make agreements with operators or find new ways of collecting data about users.

What Everybody Ought to Know About Smileys

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It is 25 years since the Carnegie University professor Melon Scott Falman introduced a smiley in the way we use it today. Moreover, he offered to use it in chatting.

“I offered to use such succession of symbols for witty messages . Read sideways. At the same time, taking into consideration the recent events, it is also useful to mark the messages that are NOT jokes by ” – wrote Falman in 1982.

The psychologist says could see the emotion and mood put in the message by the sender more clearly.

It is a common fact that the first smile appeared at 11:44 a.m. September 19, 1982 when Falman wrote a message on, at that time not numerous, forum. The message dealt with how to express an emotion while communicating over the Internet.

They say that before smiles got widely spread for denoting a joke the symbol “#” was used as an analog to the teeth seen while smiling.

Back in 1972 the users of the system PLATO were able to use special symbols for expressing their emotions in the shape of small rectangular faces. But independence from the used fonts and codes is an undisputable advantage of a smile like :-).

In 1963 the American painter Harvey Boll was the first to draw a smile as a yellow round face with two dots.

The renowned yellow face appeared in the beginning of the 60s. The representatives of the insurance company State Mutual Life Assurance Cos. of America addressed Boll and he made the smile for the company. The first series of smiles was released as yellow badges which were given to the company’s employees and clients. The logo was highly successful and over 10 thousand badges were put out.

At the same time, psychologists state that smiles are used in informal communication, in official communication the symbols like :-{} or are not accepted.

Carnegie University employees say that 25 years ago no one could have imagined that smiles would become so popular.

Falman says:

“When I enter a modern chart or forum, hardly a minute passes I see a smile in the message.”

Research: Mobile Services Targeted at the Youth is the Key to Success

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