JupiterResearch, one of the leading companies in the area of the Internet research and its impact on the business, states that drawing youth consumers will be the key to success on the mobile services market.

According to the company’s latest report “European Mobile Youth Consumer Survey, 2007: Targeting Digital Natives and Keeping Them Loyal“, the usage of mobile services among people of 15 to 18 is around 47% whereas it is only 17% among 35 to 44 year olds.

According to the company’s research, around ¼ of 15-24 year old European mobile users can be called “mobile entertainment fans”, using more than 2 services (such as mobile TV, games, music etc.). Thus wining their attention is the major factor of wining the market. Moreover, they tend to be the heaviest communicators sending more than 10 sms per day. At the same time, being the heaviest mobile services users, 37% of the customers are not willing to pay for the services other than sms.

Thomas Husson, Senior Analyst at JupiterResearch, says:

“The growing importance of user-generated content, social networking, mobile music and free Internet content highlights the need to convince the younger generation to pay for services and to maintain their usage patterns on other services once they grow older. Revenue growth will increasingly depend on the acquisition of digital natives, the loyalty of 15-24 years old as they age and providers’ ability to initiate use among older demographics.”

David Schatsky, President of JupiterResearch, stated:

“Implementing a virtuous cycle between messaging and content could augment the current niche of mobile entertainment aficionados because they are also heavy communicators. To leverage the nature of a personal communications platform, stakeholders must mix content and messaging.”

About JupiterResearch

The company provides its users with analysis and advice on how to imply the Internet to help profit from business. JupiterResearch offers its users:

• Advice on crucial business decisions
• Selection, spending, staffing, and Web site effectiveness
• Online advertising, marketing and customer service in order to attract potential customers
• Guides technology vendors and service providers on market opportunity, positioning, product definition, and pricing.

The headquarters is located in NY with a number of offices in the US and Europe.

Mobile Industry Articles from Around the WEB - September 8-14, 2007

mobile web, mobile Internet, mobile adds, mobile advertisement, mobile software, mobile web 2.0, JupiterResearch

Technorati Tags: mobile web, mobile Internet, mobile adds, mobile advertisement, mobile software, mobile web 2.0, JupiterResearch

The review of the mobile Internet niche sites for September 8-14, 2007 

SmartMobs lets us know about a barcamp for mobile interaction designers and developers organized in London

MobileCrunch informs about the foundation of the first Mobile Art Museum

MobileBurn informs us about T-Mobile reducing the fees for unlimited data and WiFi plan by $10

Unwired View speculates on Kristall Vodka SMS Verification Service

Slash Phone says that:

• Online Search Ads Follow Web Search Onto Cell Phones
• Leopard Labs and Kaspersky Lab Join Forces for Mobile Security

Into Mobile talks about Polytechnic students fly airplane with a mobile phone

Advertising and Marketing Made Easy discusses the Future of the Internet

The Red Ferret Journal speaks about Phonevite - quick and easy voice broadcasts via your phone

Mobile Opportunity debates the state of the mobile data market

It is NOT Yet the Right Time for Mobile TV

mobile web, mobile Internet, mobile adds, mobile advertisement, mobile software, mobile web 2.0

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The representative of Texas Instruments, the company that created a chip for TV broadcasting on mobile devices in 2006, Yoram Solomon shared his view upon the development of TV broadcasting on mobile devices in the near future.

The company’s chip, called Hollywood, despite its low cost didn’t gain popularity with the cell phone manufacturers in the US. According to the company’s research the technology will win the market in the other parts of the world and only then come to the USA.

The basic reason for such a situation is the way of life the Americans lead which prevents them from watching TV on their mobile devices. It means the following: in the majority of countries people travel to work in public transport which gives plenty of time to watch TV, whereas the Americans prefer automobiles. From the standpoint of the new laws prohibiting to use mobile devices while driving, which are adopted all over the world, watch mobile TV is becoming problematic.

Another hindrance for the development of mobile TV is a slow development of the infrastructure and low users’ motivation. At the moment very few users are eager to pay for watching TV on the screens of their phones. This doesn’t have anything to do with the amount of money they pay, because, according to Telephia research, lots of people watch mobile video at home when other means of reproduction are available (PC, TV-set). It seems it is just not the right time for the technology.

The research conducted by Telephia studied the growth of mobile video market in 2006-2007 in the USA. The 3 basic elements studied are:

• Mobile Video Quarterly Revenues
• # of Subscribers
• Penetration (as proportion of all mobile subscribers)

The Revenues grew by 198% from 49% in 2006 to 146% in 2007. The number of subscribers reached 8.4 million and that is 155% more than in 2006 (3.3 million). The technology penetration is set at 3.6% which is twice as much as in 2006 (1.6%).

Greg Clayman, senior vice president, MTVN Mobile Media, the worlds leading provider of video on mobile devices, says:

“As the world’s leading provider of video on the handset, MTV Networks recognizes the vast opportunities at hand for the mobile industry, from the sheer number of handsets out there, to the limitless potential for innovation the technology provides. By cultivating an even deeper understanding of consumer behaviors and usage patterns, the industry will continue to build momentum and meet the growing demand for content on the handset.”

Mobile Viruses Threaten Smartphones

mobile web, mobile Internet, mobile adds, mobile advertisement,mobile web site, mobile web 2.0, mobile web page, mobile internet service, mobile video, mobile TV, MTV

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