Mobile Brand Advertising Is Finally Coming

The Inevitable has Occurred! Many claim that mobile brand advertising is finally on the go.

The technology and infrastructure of mobile brand advertising has finally reached the level when huge companies can enter the market.

John du Pre Gauntt, the senior eMarketer analyst and author of the new report on Mobile Advertising, claimed that the things have fallen into place for brand advertising on mobile devices. eMarketer predicts that the global brand advertising budget will reach $3.5 billion by 2011 (from the current state of $123 million).

Mr. Gauntt said:

“On paper, the big global brands should be eager to move in. Mobile text messaging is more or less a mass-market service worldwide. Mobile music has climbed the first rung of the mass-market ladder. Most importantly, there are mobile-centric tribes of users in both advanced and developing economies. The mobile screen is increasingly the first place to reach them.”

Nevertheless it is only the preconditions for the fast growth of the area. It doesn’t really mean that the process will be that painless and smooth. The area still needs a great number of incentives and, of course, investments.

Mr. Gauntt added:

“Huge growth in the long term is a no-brainer. In the short term, though, there is a real danger that too many brand dollars might chase too few high-quality mobile opportunities within a commercial ecosystem that is not yet fully baked.”

If you want to find out what is to become promising in mobile brand advertising in the near future, you should order a copy of the new report by eMarketer - Mobile Brand Advertising.

The key questions of the report are the following:

• What is mobile brand advertising and how is it different from direct response?
• What is the current market opportunity for mobile brand advertising?
• Which brands are early adopters and why?
• How mature is mobile brand advertising? Etc

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Technorati Tags: mobile web, mobile Internet, mobile adds, mobile advertisement, mobile software, mobile web 2.0, mobile web page, mobile wireless internet, advertising mobile, brand advertising, eMarketer

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