Reliability of Connection - That is Important

The companies-manufacturers of mobile devices resort to various tricks in order to increase the sales levels. The newspaper Los Angeles Business decided to find out what factor is the determining one while choosing a new mobile phone.

The major criterion named by the respondents was the coverage zone size – 34%. The other factors were distributed like that:

• Mobile operator - 20%
• Price - 20%
• Software and OS – 10%
• Phone settings – 5%
• Design of the phone – 5%
• Wi-Fi and Internet settings – 4%
• Other factors – 4%

And below there are a few commentary by the respondents:

“If the operator doesn’t offer a good service, it doesn’t matter how cool the device is.”

“The quality of the sound and the coverage zone is much more important than anything else.”

“Mail, text messages and video – all these services must work no matter where I am.”

Moreover, the respondents paid special attention to the fact how the device affects their health. You see that the producers should consider the customers’ opinion if they want to be successful at the market.

The basic thing about the US mobile market is that the phones are sold in bundles with operator contracts. Sometimes a particular phone is available only at one particular operator. That’s why the choice of a mobile device for an American turns into the choice of the operator. This fact explains why the quality of the operator is rated so high among the respondents. It seems that if the phones were not “tied” to the operators, the results might have been quite different.

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mobile web, mobile Internet, mobile adds, mobile advertisement, mobile software, mobile web 2.0, mobile web page, mobile wireless internet, advertising mobile

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