Mobile web and adv

Archive - October, 2007


Reliability of Connection - That is Important

Monday, 22.10.2007

The companies-manufacturers of mobile devices resort to various tricks in order to increase the sales levels. The newspaper Los Angeles Business decided to find out what factor is the determining one while choosing a new mobile phone.

 

Mobile.jpg

 

The major criterion named by the respondents was the coverage zone size – 34%. The other factors were distributed like that:

  • Mobile operator - 20%
  • Price - 20%
  • Software and OS – 10%
  • Phone settings – 5%
  • Design of the phone – 5%
  • Wi-Fi and Internet settings – 4%
  • Other factors – 4%

And below there are a few commentary by the respondents:

“If the operator doesn’t offer a good service, it doesn’t matter how cool the device is.”

“The quality of the sound and the coverage zone is much more important than anything else.”

“Mail, text messages and video – all these services must work no matter where I am.”

Moreover, the respondents paid special attention to the fact how the device affects their health. You see that the producers should consider the customers’ opinion if they want to be successful at the market.

The basic thing about the US mobile market is that the phones are sold in bundles with operator contracts. Sometimes a particular phone is available only at one particular operator. That’s why the choice of a mobile device for an American turns into the choice of the operator. This fact explains why the quality of the operator is rated so high among the respondents. It seems that if the phones were not “tied” to the operators, the results might have been quite different.

New Faces of Blogging: Interview with Dusan Belic

mobile web, mobile Internet, mobile adds, mobile advertisement, mobile software, mobile web 2.0, mobile web page, mobile wireless internet, advertising mobile

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New Faces of Blogging: Interview with Dusan Belic

Sunday, 21.10.2007

Don’t you think it is useful to know people who work in the same niche as you personally? I often asked myself this question, and finally came to the decision that it is worth it! As a rule bloggers are great people, they are very communicative cooperative. My point was to make a short interview with the authors who I most frequently read and consider to be credible sources of information.

The first blogger I contacted was Dusan Belic. He is the editor of the blog IntoMobile (they define themselves as “a website dedicated to keeping you up to date with all the news and buzz in the world of mobile technology”). He lives in Serbia (East Europe).
Here is the questionnaire with the answers provided by Dusan:

Official introduction block

1. Name

Dusan Belic

2. Age

27

3. Occupation

Self-employed, blogger at IntoMobile.com

4. Educational background

Faculty of Economics

5. Marital Status

Single

6. Children

No

 

Site owner information block

1. How long have you been in the mobile industry?

Almost three years now. I’ve started SymbianWatch.com (later integrated into IntoMobile.com) at the beginning of 2006, but I was always interested in mobile technology. Hence, I’ve been playing with smartphones since 2004.

2. Why did you choose mobile devices and technologies to be the major topic of your site?

When the first PDA devices (i.e. Palm Pilot) appeared, I was amazed just how liberating they seemed. The ability to take your work with you was a promising future. As a matter of fact, it seemed like the true freedom. Smartphones were natural evolution which promised that you won’t need two or more devices anymore, but a single powerful device which we see regularly nowadays. In addition, mobile phones are contemporary phenomenon that just couldn’t pass by me so easily.

3. What are you trying to focus on when you work on the site?

To keep my readers happy of course. Most of my work is to inform the readers about the new mobile technologies and the latest gadgets. I find that to be quite important, so that people know what choices are there on the marketplace.

4. Do you consider yourself to be a specialist in some special branch of the mobile industry, if yes, in which and why?

I guess Symbian OS has always been my love. The devices based on this mobile OS are known to be quite reliable. I own two Symbian-based devices – Nokia N93 and Nokia 5500.

5. At what audience you target your entries, I mean who do you think are your potential readers?

Educated buyers and of course the people who want to know what’s “hot” these days in the mobile marketplace.

6. Do you think your blog/site is interesting and attractive for the users?

I certainly hope so. We try our best to do that.

8. What mobile web-resources do you trust and why? (which sites do you think are the most reliable sources of information)

Handset manufacturers’ websites are there to tell us what was the rumor and what not. Yeah, they’ll hide bits of information, but at the end they know their products better than anyone else. Then again, they may want to evade talks about bugs and issues…

 

Personal Info block

1. What is your inspiration to work?

I just love mobile technology and writing about it. Sometimes, it’s tricky to discipline yourself, especially after the great Friday night, but then again – I think of it as the work that needs to be done.
2. What mobile device do you own? Why?

Nokia N93 – I grabbed way before N95 was announced and it has the great 3.2 MP camera with actually optical zoom, WiFi and more.
Nokia 5500 – my weekend phone. I’m known to drop things when drink. This baby is water and shock proof.
Nokia N800 Internet Tablet – great device for checking your email and latest blog posts from the bed.

3. What additional services you use? Why?

GMail Mobile – I rely on GMail for my email needs. Bloglines Mobile – the same reason here. I’m not actually the big user of social networks…

4. What are the major tendencies in the mobile industry at the moment?

Convergence, of course — put as many features as possible on a single device. In addition, revamping user interfaces – something Apple brought on the table with its iPhone.

5. What are you major interests in the mobile industry?

Convergence.

6. What manufacturer do you consider to be the most reliable one? Why?

Nokia – they make probably the most reliable mobile phones. I also like several Sony Ericsson models.

7. Do you treat a mobile phone as a means of communication or a lot more?

Much more. I play games on it, keep my expenses on track, check my email, write ideas and sometimes even do some writing on it.

8. How do you see the development of the industry in the forthcoming decades?

Nokia will remain the dominant force of the industry, because it has all the angles covered. On the other hand, Sony Ericsson is one company to watch for. As a matter of fact I like their strategy more. They focus on what they know best and buy other, third-party solutions for other things (applications and services). Similarly to Apple, Nokia does most of its software and hardware development.

9. What technology do you consider to be the most promising one? Why?

Nano Projector integrated into mobile phones. It’s easy to imagine using the mobile phone as your main entertainment device with nano projectors built-in. You’ll be finally able to go beyond the small screen.

The Latest News and Releases you Shoudn’t Miss

mobile web, mobile Internet, mobile adds, mobile advertisement, mobile software, mobile web 2.0, mobile web page, mobile wireless internet, advertising mobile, IntoMobile

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The Latest News and Releases you Shoudn’t Miss

Saturday, 20.10.2007

The week is nearly over. For the majority of us it was just an average week. So it was for the mobile bloggers who worked as usual. The week was quite rich in interesting posts. Let me tell you about some of them:

Judy Breck writes that Educator orientation island is unveiled in Second Life

Emily Turretini informs about Smart Bra to Detect Breast Cancer Rapidly for Smart Mobs

MobileCrunch writes about how to Boost Mobile Partners with Mobile Complete to Create Boost Mobile VDL

MobileBurn focuses on Enabling Mobile Phone Use on Aircraft for the EU

IntoMobile investigates the case of Windows Mobile 6.1 emergence in February?

Advertising & Marketing Made Easy gives out What top brands spend on advertising

The Red Ferret Journal talks about quite a peculiar device: EM-X270 Embedded Mobile Device - build your own smartphone

mTrends writes about another short Mobile 2.0 Wrapup in San Fransisco

Connected Internet mentions Top 5 Video Games Of 2007

Judy Breck for Golden Swamp discusses an acute issue: Will educators, kids or sheer inevitability bring mobiles into schools?

Greenpeace claims: iPhone IS Dangerous

mobile web, mobile Internet, mobile adds, mobile advertisement, mobile software, mobile web 2.0, mobile web page, mobile wireless internet, advertising mobile, news

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