Users Want Ad-Supported Location-Based Services

The parents who use mobile devices want to track their children with the help of them.

According to the study “Opportunities for Location Based Services in Consumer and Enterprise Markets” conducted by IDC (the study was sponsored by TruePosition) mobile operators might get new streams of income.

The study found out that over half of US adults preferred ad-supported location-based mobile search to the same services but for a certain fee.

Robert Morrison, senior vice president of TruePosition, stated:

“Consumers are grasping the concept of location-based services, and they have very specific ideas about how they should work.”

It is the combination of GPS locator and search engines that seems to be very promising for both the users and the adopters of the services.

The users want advertisers to pay for location-based services. Moreover, they consider that such services should work anywhere in the country, even in dense metropolitan areas.

Another issue the users are concerned about is the security. The report says that the consumers wanted to restrict the usage of the services to authorized users only in order to keep strangers out.

When and only when all these requirements are met, one third of the respondents said they were very likely to subscribe to child-locator service in the near future (less than 12 months).

An iCrossing study says that the majority of US mobile Internet users are interested in location-based services, thus enjoying task-oriented content. They seem to search for and use maps, weather reports, local info and news (entertainment, sports etc) more frequently.

If you want to find out why the providers of search and other mobile services are concentrating their attention and efforts on the users looking for local information, read the report “Mobile Search: Clash of the Titans”

The major questions the “Mobile Search” report gives answers to:

• Why is mobile search attracting so much interest now?
• What is the likely mobile search opportunity in use and revenues?
• Who are the main mobile search players and where is the action concentrated?
• What are some potential wild cards for marketers to understand?

Google to Enter Game Advertising Market

mobile web, mobile Internet, mobile adds, mobile advertisement, mobile software, mobile web 2.0, mobile web page, mobile wireless internet, advertising mobile, mobile search

Technorati Tags: mobile web, mobile Internet, mobile adds, mobile advertisement, mobile software, mobile web 2.0, mobile web page, mobile wireless internet, advertising mobile, mobile search

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