Tiggdo Mobile Service - Personalise the News for your Readers

You have a media organization that focuses on delivering news to its users? I can show you a great service that will help personalize the news delivery to your clients’ mobile phones.

I’m talking about the company Tiggdo. If you an online service that you want your users to access and personalize, Tiggdo is the right choice for you. Moreover, the company acts as the official personalization service for delivering BBC news to mobile devices.

Now let’s find you how the service works and what are its main features and operations.

First of all, what is that term “personalization?” It means that your users get only the information they want to get and are interested in. As for the mobile personalization, it is the same old personalization but for mobile devices.

The company stresses the fact that despite the rapid and unbelievable growth of the mobile industry, there are a lot of things to be done. One of these things is delivering targeted content to the end users (targeted content is a form of mobile personalization).

There are a number of limitations of personalization which are typical of mobile devices:

• Small screen size
• Small form factor / input methods
• Data speeds / bandwidth issues
• Layout and presentation
• Navigation and site structure

So you see that the problem of high-quality targeted mobile content is as acute as never before.

Major Features

As the stream of information is incomprehensible for a mobile user to absorb, it must be filtered and personalized for the usage of every single end user. Tiggdo helps create that balance between the amount of news sent and the limitation of mobile usage (given above).

If you want the readers to use your service on a regular basis, you have to make it as simple and useful for them as possible. If the service is tailored to their personal needs they will visit it more often.

To ensure the frequent usage of your service you have to have:

• the content the users need
• when they need it
• how they want it
• updated on a regular basis

If you personalize the content, the users don’t have to scroll long lists in order to find the information they need thus economizing money on page downloads.

The benefits for your company include:

• Site navigation is simple and easy and straightforward
• Layout is clear, simple and readable
• Download times are minimal
• No bloating of excess or unwanted data/information

The major benefits for your users are:

• The content is tailored and personalized to their needs
• Places the customer in position of co-editor to determine the news they want to receive
• Less navigation to find data
• Less waiting for pages to load
• Regular and repeated usage

Your customers are satisfied with your service – they use it over and over again – you get the maximum profit. It’s simple.

The handsets Tiggdo works with

Tiggdo.com works with any internet enabled handsets that support wap 2.0

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Technorati Tags: mobile web, mobile Internet, mobile adds, mobile advertisement, mobile software, mobile web 2.0, mobile web page, mobile wireless internet, advertising mobile, mobile service, Tiggdo

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