Mobile Services: Pic Sender and M:AdTracker by M:Metrics

Pic Sender by Cellular South

Recently the mobile operator Cellular South has lunched Pic Sender, a new service that enables the users to send the images taken with their cameraphones to their home PCs via e-mail or into web-albums.

The mobile solution has been developed in collaboration with Ontela, a mobile images technology provider. The operator wanted to offers its users an easy way to make and store images. The new service is based on the result of the national research which showed that the users are interested in the possibility of storing images from cameraphones on their PCs and favorite web-albums.

Unfortunately, the research also showed that only 24% of the respondents know how to use the option. According to Jason Jolly, users’ technology department director of Cellular South, the users simply make an image and it is automatically saved to the place set up beforehand.

M:AdTracker by M:Metrics

The analytic company M:metrics has announced the release of the new service for tracking mobile advertisement under the name M:AdTracker. The new service will monitor click-activated advertisement on mobile phones from various web-addresses and later on classify the information by the area, company and offered products/services in order to find out the leading advertisers in the market segments and in between them.

The service is already running in the States and from 2008 will be available in Europe. The recent research has showed that around 15% of US mobile users get the access to the news and other data via mobile browsers. The fact attracted the advertisers to the market and underlined the possible profit from banner ads. Until the new service was introduces there hasn’t been a way of tracking the existing variety of mobile ads in order to help advertisers plan their strategy.

Will Hodgman, president and CEO, M:Metrics, says:

“As advertisers are increasingly featuring mobile into their ad buys, they are clamoring for data about who’s advertising what, where and when. It’s thrilling to see our vision manifest, as mobile emerges as an advertising-supported medium.“

He adds:

“The data collected by M:AdTracker reveals some fascinating findings about the state of the mobile advertising marketplace,” observed Hodgman. “For example, more than a dozen Fortune 100 companies are advertising on mobile, with the heaviest representation being among media companies advertising Web sites, TV shows, movies and books. The automotive, travel and leisure and financial services industries are also making investments into the mobile medium. It’s not just games and ringtones – it’s everything from iced coffee to auto insurance. Mobile is showing a speed of adoption that we are only now seeing in the Internet.”

Mobile Services: Nec Immediate Translator + Pay-by-Mobile in London

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