Mobile web and adv

Archive - December, 2007


Brand New Mobile Services by Amazon and Jamster

Saturday, 22.12.2007
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Download! for Nokia Xpress Music by Jamster

One of the world’s leading service providers Jamster has made its service for downloading full music tracks available for 2 new Nokia models Xpress Music. In a number of countries the owners of Nokia 5310 XpressMusic and и Nokia 5610 XpressMusic will be able to connect to the service Jamster Music via the shortcut Download! in the menu of the phone. The owners of these models will be able to buy 6 tracks per week for 4.50 pounds. The payment is carried out via SMS.

Download! is the content distribution service which works on a few Nokia models and enables the user to personify his/her phone with such content as music, games and other applications. For the first time the service has been made available for mobile platforms. The service starts functioning in 17 countries first, and during the next few months it is planned to expand the network to 50 countries in 5 continents.

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Download the latest books on Amazon’s Kindle

Amazon.com is not the first company to offer an eBook with a user-friendly display (working according to the E-Ink technology). But it is the first company to introduce a new way of getting books which might open new horizons for the usage of mobile networks.

According to the company, the users of the eBook Kindle (the recommended price - $399) will be able to choose and buy new books from their mobile devices, and download them in less than 1 minute. They can also buy newspapers or subscribe to daily newspapers, magazines and blogs for a monthly fee. The newspapers are delivered immediately, the blogs – several times a day.

In order to ensure the delivery of all these data, Amazons uses the 3G network of the operator Sprint Nextel. Nevertheless, the users of Kindle will never see the bills for the service as it is included into the cost of the content. This extraordinary step might be duplicated by content-providers and mobile operators who look for successful and working schemes of getting money from high-speed networks. Kindle is equipped with a permanent connection to the network EV-DO (Evolution-Data Optimized) by Sprint excluding the cases the user is out of the coverage zone. In this case the application shifts to the slower 1x network by Sprint.

Liquid MAPs by mobilePhone – Save Traffic / Increase Efficiency

Liquid MAPs by mobilePhone – Save Traffic / Increase Efficiency

Thursday, 20.12.2007
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The company mobilePhone, which is specializing in local mobile search solutions and catalogue and reference book advertising, has announced the release of a mobile map solution under the name “liquid MAP”.

The application has been developed for the publishers of catalogues, directory inquiry service and media-companies. According to the company’s representative, the novelty differs from the other products available on the market in that it uses the function of Scaleable Vector Graphics – SVG, inbuilt into Java. It means that mobile interactive maps eventually reached the mass market, because the overwhelming majority of mobile devices support Java.

mobilePhone notes that the solutions like Google or Yahoo maps are created on the base of “heavy” in the respect of traffic images formats which are created on the server and only later are downloaded to a phone, and it leads to heavy traffic consumption.

As “liquid MAP” is take shape on the device directly and only the required meta-information (geometric parameters) is downloaded this cartographic solution consumes up to 10 times less traffic. It is really beneficial for the users who pay for the up- and downloaded bytes.

Moreover, panning and resizing of such maps are up to 10 times faster that bitmap ones. It is connected to the fact that the cartographic information inside the phone shows a bigger territory than the screen can support. When panning or resizing takes place, there is no need for additional data downloading.

The application “liquid MAPs” is a stand-alone mobile map Java application, but it can be integrated in mobilePeople’s white label liquid LOCAL or liquid LOCAL+ search solution

The user can search for organizations or people and browse the results on the maps. Other features include address search, local search and movement indicators (including public transport and pedestrian ways). The application features enhanced users’ functionality, for instance, true total compatibility with maps, presentation of detailed information by clicking on the object (a road, park, building etc.). Moreover, the text is automatically scaled to fit the size of the screen. It means that it doesn’t diffuse if a user resizes the scale of the map.

There is a possibility to install audio advertising in the application. It is screened on a map as a sound shortcut. When a user browses a page with such a shortcut, there plays a short track with the information about the company. An advertiser company can be singled out by an icon. When a user clicks on it he/she is automatically redirected to the page of the advertiser.

Here is the Quick Way to Use Collins English Dictionary Pro on your Handset

Here is the Quick Way to Use Collins English Dictionary Pro on your Handset

Tuesday, 18.12.2007
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The company English Dictionaries has released the full version of its new application Collins English Dictionary Pro (CED Pro) on the WAP-site in the Internet.

According to the company, it is the first time the British students and teachers have access to the explanatory dictionary of the English language wherever and whenever they need it – in a classroom or in their personal mobile device. The access to the new application is a part of regularly updated subscription package by Collins English Dictionary Pro, the cost of which is 17.61 pounds. The autonomous PC or Mac download is available for 22.49 pounds. The ones who are subscribed to the online/WAP version of the service can gain access to the most contemporary vocabulary, definitions, biographies etc. via any mobile device with the installed WAP-browser.

The Online version features over 6000 dictionary articles, the majority of which are connected with the subjects studied in the UK. The search can be carried out by the celebrities, names of countries, political figures, Mass Media and culture representatives, sportsmen etc

According to the manufacturer, the search engine is very simple to use. Each of 120000 dictionary articles has a link and can be opened with one click. The information can be searched for in different ways including flexible accordance and “wordforms.” CED Pro, illustrating the constant evolution of the English language, is a regularly updated full-quality explanatory dictionary and thesaurus. Over 100 new words are already included into the online and WAP versions which enables average users to have access to the words that have been not yet included into printed versions

Elaine Higgleton, Editorial Director of English Dictionaries, commented:

We have always taken pride in keeping our dictionary vocabulary up to date. Publishing our content online and through a WAP site enables us to make the Collins English dictionary even more current. Over a hundred words every quarter will be added to CED Pro, making it the most up to date and relevant dictionary resource available. Not only does it include a wide coverage of scientific and technical vocabulary but also all the latest words on the street, many of which have been specially selected for the online and Wap version.

“With all the speed and flexibility of access that the CED Pro offers, users really do have the most current words at their disposal - anytime, anywhere and anyhow.”

Mobile Study: Advanced Features Encourage Higher Expense