Mobile Study: Advanced Features Encourage Higher Expense
Monday, 17.12.2007
According to the study conducted by the company J.D. Power and Associates, the users using many functions and mobile services on their devices spend at least $14 more each month than the others who do not “abuse” their phones.
The research under the name “2007 U.S. Wireless Mobile Phone Evaluation Study” was carried out by J.D. Power and Associates and it shoed that those US users who send/receive e-mail ans text messages, take and send shots, download music with their phones pay the average of $77 per month. The average phone bill of the users who do not do the things mentioned above makes around $63.
The users who work with non-voice applications from their mobile devices regularly spend twice as much as those do not use them ($70 and $37 accordingly).
During the research it turned out that Sony Ericsson is the leader in providing additional mobile services reaching 741 points out of 1000. High achievements of the company are pointed out in the area of accumulator functioning and functionality. Moreover, the company got high marks for power reserve and device durability. Samsung and Motorola occupy the 2nd place. The users’ satisfaction from using mobile devices was evaluated according to 5 criteria:
- Appearance
- Comfort
- Functionality
- Power reserve
- Durability
The results of the study were based on the interrogation of 18453 respondents who have been using their mobile devices for over 2 years.
Kirk Parsons, senior director of wireless services at J.D. Power and Associates, claimed:
“It’s not surprising that handset manufacturers and service providers are offering more cell phones with advanced features in order to increase revenue. Wireless monthly service fees and handset price points have increased as technologies and services have been added to phones, particularly those that include advanced features such as downloading and playing MP3 files or streaming video. For example, the average reported monthly wireless bill has increased $13 since 2005 to $73 in 2007.”
The study also finds that photo applications—taking, sending and receiving pictures—are particularly popular among wireless owners, as 34 percent of customers report using this feature.
