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Mobile Services by Internet Service Providers: Skype & Associated Press

Saturday, 03.05.2008
skype_mobile_service_beta.jpg

Skype has launched its mobile client beta. The application available for subscribers from all over the world features a chat, group chat, receiving Skype users calls. The call Skype-to-Skype and SkypeOut are available only in Denmark, Estonia, Finland, Poland, Sweden and the UK.

It is recommended to use unlimited traffic plans, though the service used the standard mobile network for Skype, SkypeOut and SkypeIn calls, and in all the other cases the connection is carried out via the Internet. It is assumed that the prices for the voice call will match the standard operator prices – and under the standard prices come local (but not international) calls.

ap_logo.jpg

Associated Press is announcing the new advertisement-sponsored mobile service for smartphones (the ones like iPhone). The service will be launched this summer under the name “Mobile News Network.” It will provide the international news by AP, plus local new by local papers.

Tom Curley, AP CEO, stated:

“The formation of the Mobile News Network positions members to capture opportunities on high-growth mobile platforms. Members can participate by providing local news that will appear alongside their logos. Importantly, the network also offers a new outlet for members to sell local advertising to the mobile audience.”

AP will pay and manage the service in realizing its technical and advertising-financial functions, local advertising will be sold by the local publishing agencies, and the international advertising will be sold by advertising networks. The profit will be shared equally between news providers and advertising sellers. The given network will be the first product by Digital Cooperative, an application created in order to find new digital channels from gaining profit from information and news provided by AP members.

Latest Breaking News about Mobile Phones

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Is Mobile Content Dangerous? Part 2

Friday, 04.01.2008

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Mobile content is extremely versatile and not always in the positive sense of the word. Visiting a home page of some popular site that offers mobile entertainment, one can find there a game under the name “Sex-Express” etc. You may say that erotic is not aggressive content? But it is for children. Theoretically, the access to such pages is given to adults only, but how can every visitor be checked? In practice it turn out impossible.

According to the association of mobile marketing, 70% of teenagers from 12 to 17 own a mobile device and use it not only for calling. Games, images and music are especially popular with them. At the same time, the market of erotic and porno-content (including mobile) is steadily growing. The story with the PC-based Internet repeats (for instance in the US porno-traffic reaches up to 80% of all traffic). The same with the mobile content, the number of individuals who are eager to make money on the fans of the “stuff” are multiple.

In the spring of 2007 the police of South Korea conducted a raid on the offices of the leading mobile operators and content-providers. They were searching for pornography and found so much that the printed copies of the found pornography occupied as many as 40 000 A4 pages.

At the other end of the Globe, in Europe, the society faced another awful consequence of total mobilization of school children. In December 2006 in two schools in Switzerland (Zurich and Steffisburg) horrible accidents happened. Students raped their male school mates and shot the video on their mobile phones and posted it in the Internet. As the consequence of the rising public concern, on February 6, 2007 (the Worldwide Internet Security Day) 15 leading European mobile operator signed a convention according to which they agreed to do their best to protect the youth from adult content. Nokia, for instance, has introduced a technology that is able to control and give access to adult content.

The mobile phone has given the modern human a certain degree of informational freedom, and the mobile content has painted that image with additional paints. In goes without saying, that freedom is responsibility for yourself and for the others. But we have to be always interested in the ways of making a mobile phone safe for our children.

Latest News that Need Paying Attention to

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Who Esle Wants to Earn $275 000 with Google?

Tuesday, 13.11.2007

Having released the first version of the mobile platform Android SDK, Google has announced Android Developer Challenge - a competition for developers. The competitions will be held in 2 parts: at the beginning of the next year and at its end, when first Googlephone will be available for purchase.

The total prize fund will make $10 million. The best developers who will take part will get from $25 000 to $ 275 000. According to the experts the current version of SDK shows that the company is planning to become a trusted player on the mobile market.

One week after the announce of the mobile platform Google published the initial version of Software Development Kit, SDK, which can be downloaded now and free. At the same time the company announced the competition with the prize fund of $10 mln.

Sergey Brin, the president and the founder of Google, says:

“We’ve already created a number of applications for the platform Android, but they leave much to desire. The best applications must be designed by independent developers. We would like to reward such authors and support them as much as we can.”

Some of the applications will be preinstalled on the forthcoming Googlephones which are planned to be released in the seconds part of 2008.

The competitions will be help in two separate stages: Android Developer Challenge I and II.

The first stage will be held on January 2 to March 3, 2008. The jury will be made up of experienced developers and the members of the group Open Handset Alliance founded on November 5, 2007. The jury will choose 50 developers who will be given a chance to participate in the 2nd stage that will be held on May 1, 2008.

The top 10 developers will get $275 000 each, and the next 10 - $100 000 each. The best products will be announced at the end of the May of 2008.

The structure of Google Android

According to the official representatives of Google, the current version of SDK is the initial. It means that in the near future we’ll se a number of beta-versions and the final release. The current SDK features the means of development, libraries, documentation, demonstration projects and great volumes of basic info. Moreover, SDK features API (Application Programming Interface) for the usage of local services, sending sound and video. According to the documentation the Googlephones to come will work in the GSM/EDGE networks of the 2 and 3 generations plus Wi-Fi. SDK can be access though a Windows, Mac OS X or Linux powered PC.

According to the experts, the contest is a wise and well-considered step by Google which is likely to draw attention to the new open platform. Taking into consideration the variety of technologies described in the initial version of SDK, one can conclude that Google plans to enter the market competition as a serious and strong player.

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mobile web, mobile Internet, mobile adds, mobile advertisement, mobile software, mobile web 2.0, mobile web page, mobile wireless internet, advertising mobile, Googlephone, SDK

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