According to BBC Online watching video on the Internet replaces watching TV for many individuals. 43% of those, who watch video online or via mobile devices at least once a week, stated that they watch TV more seldom because of this.

It is impossible to deny that Internet video is one of the most promising commercial phenomena. Taking into account the popularity and huge audience of video-sharing sites and IP-television, it is obvious, that money lies here. The Western market specialists feel it taste and pay record sums for video services. For example, Google corporation paid $1.6 billion for YouTube. But at the same time it is not quite obvious how to monetize Internet video and turn popularity into money. In spite of some pessimism and scepsis, there are a number of successful business-models for Internet video projects.

Advertising is the engine of progress.
 
Huge audiences attracted to the video invokes the though that advertising is one of the obvious means of profit. There are a number of variants: from adds on the sites where video is to the integration of advertisement into the video itself. A number of sites work like that, some of them even share profit with the authors of  the content.
 
Moreover one shouldn’t forget about the growing popularity of Internet-TV and P2P video services. The tendency is that the audience of TV channels goes online and the company who is the first to develop the area will be the winner of the market.
 
Virus video
 
The industry of virus video has earned $100-150 million in the US last year. The major peculiarity of virus video is its humor. The video must be humorous, if the people laugh, it will be successful. In this case one has to just sit, wait and register incredible growth of the popularity of the site which is given at the end of the video.

It goes without saying that virus video cannot advertise everything. First of all, there are products targeted at very narrow audience, secondly, there are products or services which do not allow humor in advertising (medical sphere, for instance), and lastly, there are brands which forms its image too elaborately to use virus video.

The variety of ways

Another variant of video business-models is the selling of video content, which works in the area of porno industry. However, a number of respectable companies make profit of this kind selling licensed movies and TV-shows via the Internet.

Recently almost all the huge sites create video subdivisions as an additional service for entertaining and attracting the users. If a site don’t have the appropriate resources and abilities, that use the service of Brightcove.com and VideoEgg.com. The latter provide video translating technology and the mechanisms of monetization.

The perspective

At the moment it is obvious that a lot of video services are made for selling to the individuals who believe in monetization of the Internet video. However, the number of optimists is growing rapidly. The optimism is based on two major factors: The number of Internet users with wideband access and the popularity of social networks and services.

In the Internet, a great number of users is turned into money as a rule. It means that it is just a matter of time, when the wayы to monetize video services effectively will be invented.

Top 20 European Mobile Operators: T-Mobile Leading, Kyivstar Losing Clients

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Technorati Tags: mobile web, mobile Internet, mobile adds, mobile advertisement, mobile software, mobile web 2.0, mobile web page, mobile wireless internet, advertising mobile, mobile video

The company Kelsey Group has published the forecast of the development of the mobile advertising market according to the results of its research.

At the moment Mobile advertising has a great potential, but nowadays even in the US the segment doesn’t get much public attention. Recently a great number of studies and research campaigns show significant increase in the number of mobile devices compared to the number of PCs, which resembles the development of the Internet. Although the features of Mobile advertising are being spoken about for a long time, there isn’t any practical realization of the ideas. In the years to come, the picture will incredibly change, according to the company’s prognosis.

The forecast mentions that the profit from Mobile advertising will rise from the current $33.2 million to $1.4 billion by 2012 with the average growth of 112%.

The research divided the market into 3 segments: sponsor-add services, mobile Internet (advertising while searching, surfing), multi-profile applications. The maximum growth will be reached for the first two segments: the profits of sponsor-add services will increase from $270 million in 2007 to $2.1 billion in 2012, and the number of mobile Internet users will grow from 37.9 million in 2007 to 91.7 million in 2012.

The company stated a number of basic reasons for the development of mobile advertising:

• Top-line search growth is slowing
• Google, the largest search engine in terms of share and revenues, has considerable ad overhang, meaning advertisers want to spend more money than current traffic levels can support
• The mobile and search markets are linked, and Kelsey Group believes market share in one could affect the other
• U.S. carrier dominance and the proliferation of voice query products (like ad-sponsored DA) mean an increase in dial-around services that attempt to circumvent the carrier deck using voice in and data out
• GPS handset devices are growing in popularity, and 50 percent replacement is expected within five years, allowing improved mobile applications
• Yellow Pages companies such as AT&T are executing on a multi-channel ad business

MySpace Goes Mobile. Fox Interactive Launces More Mobile Services

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Technorati Tags: mobile web, mobile Internet, mobile adds, mobile advertisement, mobile software, mobile web 2.0, mobile web page, mobile wireless internet, advertising mobile

The site of the social service MySpace has announced the release of the mobile version of the site. The access to the new project is planned to be free, but the user will have to get used to ads on the site.

The company stressed the fact that as the Mobile Internet niche grows advertisers will be more interested in it, so the development of the technology will definitely bring profit.

Moreover, Fox Interactive is interested in targeted advertising, they plan to use the registration  data from cell phone carriers. This is likely to allow the company to send ads based the user’s location (using GPS data send by mobile devices).

Fox Interactive Media is planning to launch mobile versions of the sites FoxSports.com and AskMen, plus the game portal of the site IGN. There are also plans for the launch of the photo sharing service for mobile devices - Photobucket.

The launch of the mobile MySpace is to take place on Monday.

At the moment the company already offers premium, subscription-based versions of MySpace via AT&T Inc. and Helio wireless services. The version have some exclusive features including the possibility to upload photos taken with your phone straight to your profile.

The version planned to be launched on Monday will include practically all the features of MySpace for PC. The users will be able to send and receive messages and friend requests, comment on pictures, post bulletins, update blogs, and find and search for friends.

John Smelzer, senior vice president of mobile at Fox Interactive, said:

“Accessing the Internet from your mobile phone will soon be as common as text messaging and voice calling.”

A few days earlier the companies T-Mobile USA Inc., Danger Inc. and MySpace stated that as a result of the agreement, by the end of October all the owners of the mobile phones Sidekick iD and Sidekick 3 will be able to use MySpace service.

Jeff Hopper, T-Mobile USA marketing vice-president, stated:

“We collaborated with MySpace and Danger in order to create comfortable MySpace service which would be optimized for Sidekick devices.”

According to the press-release the major features of MySpace for Sidekick are the optimized user interface and real-time updates.

Top 3 Dangers Mobile Users Are Exposed to Every Day

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Technorati Tags: mobile web, mobile Internet, mobile adds, mobile advertisement, mobile software, mobile web 2.0, mobile web page, mobile wireless internet, advertising mobile, MySpace, T-Mobile, Fox Interactive, Danger inc, Sidekick, FoxSports, AskMen