Enpocket will supply Nokia with its revolutionary platform in order to enlarge the latter’s mobile advertising network.

September 17, 2007 Nokia announced the final details of buying the company Enpocket. Enpocket is the global mobile advertising leader. It offers technology and service enabling planning, creating, realizing, valuing and optimizing mobile advertising campaign all over the world.

It is expected that the new purchase will allow Nokia to develop and enlarge it own mobile advertising network owing to the usage of Enpocket platform and close links of the company with advertisers, publishers and mobile operators. The deal will be completed by the end of 2007.

Tero Ojanperä, Nokia’s technology director, says:

“Nokia has already announced its intention to be a leading company in consumer Internet services and we believe that mobile advertising will be an important element in monetizing those services for our customers and partners. Enpocket’s mature leading edge platform and people expertise are a strong fit with Nokia existing capabilities in the mobile advertising market. This acquisition is a game changing move to bring the reach and depth of Nokia to organize the market across the world, and make it easier for an ecosystem to develop.”

The company Enpocket was founded in 2001. The headquarters is located in Boston, US and offices in New York, Los Angeles, Chicago, San Francisco, London, Singapore and Mumbai. An innovative system of advertising control and delivery is used in the company’s platform. The system offers a possibility of deep users’ analysis, marking target groups and efficiency evaluation. “Intelligent mobile marketing” is the principle of targeted advertising delivery invented and developed by Enpocket. The platform is able to deliver mobile advertising in various formats including via SMS, MMS, mobile Internet and video.

Mike Baker, Enpocket President and Chief Executive Officer, stated:

“Effective interactive advertising on the mobile device can create tremendous value for the mobile industry while bringing new Internet services to people around the world. Enpocket and Nokia are combining to provide the leadership needed to define, build and standardize globally the business of mobile advertising so that brands can easily and efficiently engage consumers on their personal devices.”

In the End Google Launches AdSense for Mobile

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Technorati Tags: mobile web, mobile Internet, mobile adds, mobile advertisement, mobile software, mobile web 2.0, mobile web page, mobile wireless internet, advertising mobile, Nokia, Enpocket

Anyone who uses the Internet is acquainted with such a type of advertisement as Google AdSense. Some users come across it as users, some as a web-site author trying to earn some money on advertising. From this time on such a possibility will be available for the owners of the sites made for mobile devices.  

Yesterday Google announced the release of the AdSense version for mobile-targeted web-sites. Thus the possibility to earn money on advertising has sufficiently increased taking a niche with great potential. For the time being the service is available only in 13 countries: England, France, Italy, Germany, Spain, Ireland, Russia, the Netherlands, Australia, India, China and Japan.

Alex Kenin, AdSense product marketing manager, stated:

“We’ve just launched AdSense for Mobile, which can help you expand your online content to new platforms. If you have a Web site optimized for mobile browsers, or are interested in creating one, you can start monetizing your mobile site by accessing a growing number of our mobile advertisers.”

The main Google’s competitor Yahoo! has also launched advertising network for mobile-optimized web-sites. Moreover, this network is much bigger than Google’s one, it included 19 countries in February and is rapidly growing.

The ABI Research analysts claim that mobile advertising will earn the total of around $3 billion by the end of the year, and by the end of 2011 it will make $19 billion. According to the British statistics there are around 3.3 billion mobile users all over the world, which makes mobile area one of the most appealing one for advertisers. So you see that it is true that the audience is present

The profit of Google from this kind of advertising will be influenced by the possibility to know to which target group the user looking through the ads belongs to. According to the choice of the group the company will control the traffic. The information about the users which is in possession of the mobile operators could help immensely, but it is confidential. Thus Google has to either make agreements with operators or find new ways of collecting data about users.

What Everybody Ought to Know About Smileys

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Technorati Tags: mobile web, mobile Internet, mobile adds, mobile advertisement, mobile software, mobile web 2.0, mobile web page, mobile wireless internet, advertising mobile, Google AdSense

JupiterResearch, one of the leading companies in the area of the Internet research and its impact on the business, states that drawing youth consumers will be the key to success on the mobile services market.

According to the company’s latest report “European Mobile Youth Consumer Survey, 2007: Targeting Digital Natives and Keeping Them Loyal“, the usage of mobile services among people of 15 to 18 is around 47% whereas it is only 17% among 35 to 44 year olds.

According to the company’s research, around ¼ of 15-24 year old European mobile users can be called “mobile entertainment fans”, using more than 2 services (such as mobile TV, games, music etc.). Thus wining their attention is the major factor of wining the market. Moreover, they tend to be the heaviest communicators sending more than 10 sms per day. At the same time, being the heaviest mobile services users, 37% of the customers are not willing to pay for the services other than sms.

Thomas Husson, Senior Analyst at JupiterResearch, says:

“The growing importance of user-generated content, social networking, mobile music and free Internet content highlights the need to convince the younger generation to pay for services and to maintain their usage patterns on other services once they grow older. Revenue growth will increasingly depend on the acquisition of digital natives, the loyalty of 15-24 years old as they age and providers’ ability to initiate use among older demographics.”

David Schatsky, President of JupiterResearch, stated:

“Implementing a virtuous cycle between messaging and content could augment the current niche of mobile entertainment aficionados because they are also heavy communicators. To leverage the nature of a personal communications platform, stakeholders must mix content and messaging.”

About JupiterResearch

The company provides its users with analysis and advice on how to imply the Internet to help profit from business. JupiterResearch offers its users:

• Advice on crucial business decisions
• Selection, spending, staffing, and Web site effectiveness
• Online advertising, marketing and customer service in order to attract potential customers
• Guides technology vendors and service providers on market opportunity, positioning, product definition, and pricing.

The headquarters is located in NY with a number of offices in the US and Europe.

Mobile Industry Articles from Around the WEB - September 8-14, 2007

mobile web, mobile Internet, mobile adds, mobile advertisement, mobile software, mobile web 2.0, JupiterResearch

Technorati Tags: mobile web, mobile Internet, mobile adds, mobile advertisement, mobile software, mobile web 2.0, JupiterResearch