The company Nokia has announced that the Internet-service WidSets, launched into beta version in October 2006, has been re-launched on a new revolutionary platform.

The new service WidSets will offer the mobile users a wide widget-library and location-based orientation. Moreover, the new WidSets features a advertising business-model. The service is supported by almost all the phones with Java. According to Nokia, with the help of WidSets the users can gain access to online-content without an inbuilt browser. The new platform will also offer a new function of dynamic search and the developed tools for crating widgets.

Jarmo Jokinen, head of WidSets, Nokia Emerging Business Unit, stated:

“We are happy to have received the feedback by our users. During the period of beta-testing over 3 million users owning around 300 phone models registered on WidSets.”

Nokia plans to pre-install WidSets on all the mobile devices released during 2008. The service will be available in 5 languages. The first phone to feature WidSets will be Nokia 8800 Arte, the sales of which are to start at the end of the year.

What WidSets say about themselves:

“When we began we were a small group of Nokia people with a long history of Internet and mobile-related experience, and we´ve created all kinds of interesting products over the years (and to be honest a few less interesting ones too). We’d been using a range of social networking services for quite some time and wanted to make these services available via mobile phones, so we came up with an idea - and got the funding. Work started in 2005, and the rest is history :-)”

Users Want Ad-Supported Location-Based Services

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The parents who use mobile devices want to track their children with the help of them.

According to the study “Opportunities for Location Based Services in Consumer and Enterprise Markets” conducted by IDC (the study was sponsored by TruePosition) mobile operators might get new streams of income.

The study found out that over half of US adults preferred ad-supported location-based mobile search to the same services but for a certain fee.

Robert Morrison, senior vice president of TruePosition, stated:

“Consumers are grasping the concept of location-based services, and they have very specific ideas about how they should work.”

It is the combination of GPS locator and search engines that seems to be very promising for both the users and the adopters of the services.

The users want advertisers to pay for location-based services. Moreover, they consider that such services should work anywhere in the country, even in dense metropolitan areas.

Another issue the users are concerned about is the security. The report says that the consumers wanted to restrict the usage of the services to authorized users only in order to keep strangers out.

When and only when all these requirements are met, one third of the respondents said they were very likely to subscribe to child-locator service in the near future (less than 12 months).

An iCrossing study says that the majority of US mobile Internet users are interested in location-based services, thus enjoying task-oriented content. They seem to search for and use maps, weather reports, local info and news (entertainment, sports etc) more frequently.

If you want to find out why the providers of search and other mobile services are concentrating their attention and efforts on the users looking for local information, read the report “Mobile Search: Clash of the Titans”

The major questions the “Mobile Search” report gives answers to:

• Why is mobile search attracting so much interest now?
• What is the likely mobile search opportunity in use and revenues?
• Who are the main mobile search players and where is the action concentrated?
• What are some potential wild cards for marketers to understand?

Google to Enter Game Advertising Market

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The majority of Nokia’s news is generated via the release of new devices. The software changes occur much less frequently, nevertheless the area features a number of peculiar novelties time after time. Today I’m going to speak about the applications for smartphones that aim at the increase of the user’s comfort while using the devices.

Conversation

The latest update of the application took place on October 22, 2007.

After the app is installed there appears a new bookmark in the contacts folder where you can find all the messages arranged by the sender. The icon with an arrow you can see the type of the message – sent or received.

The app enables working with the whole list of messages – you can delete them, copy or move. The function is undoubtedly useful and the idea of making up the lists is borrowed from iPhone.

Device Status

The app consists of a desktop and console parts.

The desktop part features 5 bookmarks and the console one – 4. The app evaluates the capacity of free RAM, the battery reserve, and shows the settings of the messages and a number of other parameters. In particular, you can find out the size of the sent and received files, the data on the installed applications, points of access etc.

Mosh Client

The service Mosh enables all the Nokia smartphone users to save their fav apps, images, video and documents on the server and make them accessible to other users. Initially, the service was only PC-enabled, but recently Nokia has released a mobile client for S60 smartphones.

The personal page on the server looks like this. In order to add a file to your personal page one has to indicate its status (for yourself or for everyone), choose the type of the file (app, video, game, audio, document etc.). and add description. All one has to do next is sent the file to the server.

The service is quite popular at the moment and it seems that it won’t lose its popularity as the company puts a lot of effort in it. At the same time, it is not quite obvious how the copyright system will work. At the moment  the users are able to send all type of files.

The latest app that appeared on the site just a few days ago is Nokia Audiobooks

The company has introduces a free and useful app for creating and listening to audiobooks on a mobile device.

PC-component enables the creation of audiobooks with the further transfer to the phones. The preinstalled player enables to listen to such books on the phone. The app features a number of peculiar options.

Firstly, the developers have used the new compilation mechanism (AMR-WB codec) which reduces the size of the final file significantly. The sound quality is not affected. The mechanism works for audiobooks only, it is not suitable for music. Initially the app is designed for WAV-files, but if you copy Lame files in the directory of the program you will be able to process MP3 files.

You can add a cover to the book you have created – the images is added from the directory of shots and images. After the book is processed the app creates the index file. The same folder features the compiled audio file in AWB format.

For listening to such books the company has introduces a separate app. In general it is an average player with a number of features. The first of them is that the books are found by index files. If you include a few files into the book, each of them will be shown as a separate document. The second peculiarity of the app is the possibility bookmarking. It means that you can stop the playing at any moment and later on go on listening. The last feature is the keypad lock.

Thus Nokia has released a useful tool for creating an audiobook from any audio file. The app doesn’t require installation and can be launched from the copies folder.

Who Esle Wants to Earn $275 000 with Google?

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